How Savannah Bananas’ Jesse Cole is raking in the fans by innovating the ballgame experience

Offering a unique blend of baseball and whimsical entertainment, the Savannah Bananas are selling out stadiums across the country with their Banana Ball games. On the latest This is Working, the team’s owner Jesse Cole talks to LinkedIn editor in chief Dan Roth about his fan-first business strategy of eliminating friction points and constantly innovating the experience. Cole also discusses the qualities he looks for when hiring and explains why a culture of psychological safety is the most important element for a team's success. Share your thoughts via email at ThisisWorking@linkedin.com, or join the conversation directly on LinkedIn using the hashtag #ThisisWorking. Follow Jesse Cole, Savannah Bananas, Dan Roth and LinkedIn News on LinkedIn, and subscribe to the newsletter here.