How Pokemon GO Inspired a $50M Online Education Empire

As the Founder of Live Your Message & Creator of the Experience Product Masterclass, Marisa Murgatroyd has quickly become one of the world"s leading course creation experts. She teaches people how to design and market a brand new kind of online program called an “Experience Product”…that combines gamification, adult learning theory and the psychology of motivation to create an unforgettable experience that gets anywhere from 10-30x the industry-standard results for your customers… and your business. And the best part? Is that anyone can do it. She started her career as an artist who was told by her father that I had no marketable skills. She figured out how to build a multi-million dollar business anyway and showed over 15,800 students how to succeed online — many of whom also felt like they had “no marketable skills” or were told they couldn’t do it. She’s on a mission to reinvent online education around the world so results and engagement become the norm and not the exception – and having personally sold over $50M in online courses and programs, I’d say she’s well on her way! From a planned child to a $50M entrepreneur, Marissa shares her journey of defying expectations to build a thriving online education business. She opens up about overcoming self-doubt, embracing creativity, and developing strategies that transformed student success. Discover her approach to experience design, the power of intuition, and how she created a revolutionary product. Marissa also shares insights on leadership, hiring, and aligning business with personal strengths. Get inspired by her story of turning creative skills into a multi-million-dollar empire and her vision for education and customer experiences in the AI era. CHAPTERS: 00:00 - Intro 01:18 - Growing Up in a Planned City 03:03 - Pushing Back on the Master Plan 05:12 - First Jobs and Experiences 07:16 - Staying True to Yourself in Tough Times 11:12 - Realizing Entrepreneurial Aspirations 14:25 - Building a Company Experience 16:40 - Journey to Leadership 20:09 - Understanding KPIs 24:04 - Achieving $50M in Sales 28:30 - Business Growth Strategies 30:57 - Recognition from Family 31:40 - Competitors in the Industry 32:30 - Main Revenue Drivers 34:09 - Future Plans and Goals Linkedin: https://www.linkedin.com/in/marisamurgatroyd/ Website: https://liveyourmessage.com/ ABOUT OUR HOST: Ken Eslick is an Entrepreneur, Author, Podcaster, Tony Robbins Trainer, Life Coach, Husband of 35+ Years, and Grandfather. Ken currently spends his time as the President & Founder of The Leaders Lab where he and his team focus on Leadership Talent Acquisition. They get founders the next level C-Suite Leaders they need to go from being an Inc. Magazine 5000 fastest growing company to $100,000,000 + in revenue.    You can learn more about Ken and his team at theleaderslab.co Listen to more episodes on Mission Matters: https://missionmatters.com/author/ken-eslick/ #emailmarketing #leadgeneration #marketinganalytics #smsmarketing #socialmediamarketing