How One Studio is Redefining Creativity in the Age of AI

For over 11 years, Justin Barnes has been the creative lead of Versus, shaping its rise as a sought-after and influential, award-winning creative studio. Under his leadership, Versus has continually pushed the boundaries of creativity and production, working with today's most influential brands and agencies. Justin’s vision for “ownable originality” ensures Versus’ work remains groundbreaking and defines culture, taking inspiration from the brand’s own DNA instead of external trends. Known for bold and brave creative, and with Emmys, Clios, Lions, and a slew of other industry's top awards, he has become an industry leader in innovative, visually rich, cross-platform storytelling. What you will learn How AI can amplify creativity when paired with skilled artistry, but risks diluting quality when used carelessly. Why mastering AI as a tool rather than letting it lead ensures control over creative vision. How combining multiple disciplines under one roof creates cost-effective, bold, and cohesive storytelling. How to identify the DNA of a brand and turn it into unique, emotion-driven stories that resonate with audiences. Why balancing efficiency with perfection in AI-led workflows can save time without compromising quality.