How Norsepower’s Rotor Sails Are Slashing Shipping Emissions by Up to 50%

Send me a message Shipping moves 90% of global trade – and yet it’s one of the hardest sectors to decarbonise. In this episode of Climate Confident, I sit down with Heikki Pöntynen, CEO of Finnish cleantech pioneer Norsepower, to explore a solution that’s both elegantly simple and radically effective: modern rotor sails. Heikki explains how Norsepower has revived and re-engineered the century-old Flettner rotor to deliver real-world fuel savings of 5–25%, with some transatlantic routes targeting a staggering 50% reduction. We dig into the physics of the Magnus effect, why side winds are a ship’s best friend, and how AI-driven automation ensures crews get maximum performance with minimal effort. We also discuss why retrofits dominate current adoption, the growing trend of building “rotor sail ready” vessels, and how stricter IMO regulations are shortening payback times to as little as one year. Heikki shares insights on compatibility with biofuels and electric ships, and why wind propulsion will be a common sight by 2040. This isn’t about prototypes or pilot projects – these sails are already cutting CO₂ at scale, with 26,000 tonnes saved to date. If you want to understand a proven, scalable technology that can help shipping hit net zero by 2050, this conversation will change how you see the horizon. Listen now to learn how wind, engineering, and smart regulation could reshape maritime decarbonisation. Support the show Podcast supporters I"d like to sincerely thank this podcast"s amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one. Contact If you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don"t forget to rate and/or review it. It makes a big difference to help new people discover the show. Credits Music credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper