How I Turned My Podcast Into A Profitable Business — Claus Lauter | Why Podcasting Builds Strong Connections, What Consistency Means In Content Creation, Why Content Brings Better Profit Margins Than Products, How Podcasting Drives Engagement (#393)

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/  --- In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.  With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.  Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands. Topics discussed in this episode: Why podcasting helps DTC brands build stronger customer ties. How low eCommerce margins risk your business without income diversity. Why podcasting beats social media for lasting engagement. Why even top eCommerce brands face cash-flow issues. How content creation yields better margins than online stores. Why merchants should prioritize profit over revenue. What true consistency means in building a content brand.  Links & Resources  Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/ X/Twitter: https://twitter.com/ecomcoffeebreak Instagram: https://www.instagram.com/ecommercecoffeebreak/  Get access to more free resources by visiting the show notes at https://tinyurl.com/2sh92ykh SUPPORT OUR SPONSOR Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/  MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It"s FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!