How Game Developers Grow Sustainably with App Quality & AI | Ömer Yakabagi & Božo Janković | EP 369

Launching a digital product is easier than ever, yet sustaining steady growth remains a major challenge. A deep understanding of user behavior and needs, combined with optimized experiences, enables business models to operate effectively without disrupting engagement and retention. In this context, balancing revenue with user experience through high-quality ad experiences and AI doesn't just increase LTV for sustainable growth; it also streamlines resource management and boosts operational efficiency. To provide an actionable playbook for Vietnam’s rapidly evolving digital market, Google partners with Vietnam Innovators. From apps and games to e-commerce, businesses gain the knowledge and tools necessary to achieve sustainable growth, with advanced technology and advertising solutions serving as key enablers. In episode 369 of the Vietnam Innovators podcast (English), Božo Janković, Head of Ad Monetization, GameBiz Consulting & Ömer Yakabagi, Founder, Gamigion, share in-depth insights on strategies and practical approaches for optimizing ad revenue and fostering long-term growth in the gaming industry. Listen to this episode on YouTube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator Feel free to leave any questions or invitations for business cooperation at hello@vni-digest.com