How Follow-Up Drives Recurring Revenue & Reduces Churn [Episode 190]

Most businesses don’t lose clients because of poor service. They lose them because they disappear after the sale. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown is joined by retention strategist and Disney-alum Vance Morris to explore how smart, consistent follow-up can dramatically increase client retention—and reduce your reliance on new leads. What you’ll learn: ✅ Why emotional connection is more powerful than discounts ✅ How a $25/year follow-up system outperforms $142 acquisition costs ✅ The real reason churn happens—and how to reverse it ✅ Simple steps to create memorable, trust-based engagement If your business depends on long-term client relationships, high-ticket B2B sales, or recurring revenue—this conversation is a blueprint. 🔗 Full episode notes + resources: https://ceosalesstrategies.com/from-first-sale-to-forever 📩 Contact Doug: youmatter@ceosalesstrategies.com 🌐 Connect with Vance Morris: deliverservicenow.com #clientretention #FollowUpSales #RecurringRevenue #B2BSales #RetentionMarketing #CEO #VanceMorris