How Efficiency Drives Sustainability with Alina Green of WIKA - Ep. 186

Ep 186 Show Notes - How Efficiency Drives Sustainability with Alina Green of WIKA  Explore the extraordinary journey of Alina Green, from growing up on a post-communist Romanian farm to becoming a Market Segment Specialist at WIKA Group, transforming energy and chemical processes with innovative automation solutions. Alina chats with Victoria Meyer about navigating tough environments, leveraging her engineering background, and the pivotal role of small, high-return projects in addressing decarbonization and sustainability in the industry.  Victoria and Alina delve into WIKA's 75-year history, discussing how this family-owned company has thrived in the instrumentation space. They reflect on how strong customer relationships and in-depth market knowledge drive impactful innovations, no matter the company's size. Highlighting a successful collaboration with Chevron, Alina demonstrates how simple projects, like optimizing an amine unit, can achieve significant cost savings and carbon emission reductions.   Join us to learn more about the following topics this week: Origin story of both Alina Green and WIKA Group Identifying market trends and opportunities to connect to customers Digitization and digital transformation as a tool to expand and go deeper into markets and opportunities. WIKA's key differentiators in helping customers find solutions Sustainability as a driver of requests and opportunities with customers Challenges and opportunities to being women in a very technical market    Killer Quote: "One of the most impactful things I heard from BASF CEO Michael Heinz on your show was his advice to 'always take a job that you're able to grow into.' It's a principle I've carried with me throughout my career."  Additional Links: The Chemical Show Episode: BASF CEO Michael Heinz on Sustainability, Energy, and Leadership  ***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player.  ***Like what you hear? Leave a rating and review. ***Want more insights? Sign up for our email list at https://www.thechemicalshow.com    Celebrating 40 years, the World Petrochemical Conference by S&P Global is the most prestigious global industry gathering for chemical innovation, insight, and collaboration. WPC has a rich history of providing unmatched market intelligence and convening top industry leaders and influential thinkers to discuss the solutions that will unlock pathways for growth and transformation. Join us in Houston, TX, March 17-21, 2025, to commemorate our 40th Anniversary!  Visit their website to learn more.