How DMV Questions Shape Organ Donor Registration Decisions

Judd Kessler, Wharton Professor of Business Economics and Public Policy, discusses his research examining how the framing of organ donor registration questions—such as opt-in versus yes/no formats—impacts real-world donor sign-ups, revealing surprising insights about what truly drives people to say “yes” to saving lives. Hosted on Acast. See acast.com/privacy for more information.