How Decision Making Is More Science Than Ever Before

06 Jun 2025 • 34 min • EN
34 min
00:00
34:58
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Nika has spent 25+ years studying decision-making, with 15 of those years in consumer insights. She has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more. Connect with Nika here: https://www.linkedin.com/in/nikakabiri/ www.sparkconsumerinsights.com Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here: https://networkacademy.kartra.com/page/LinkedIn101

From "Networking and Marketing Made Simple"

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