How Danielle Correia Built a Booming Sugaring Franchise

What do a ball of sugar, lemon, and water have to do with entrepreneurship? Everything—if you ask Danielle Correia. In this episode of the Super Entrepreneurs Podcast, host Shahid Durrani sits down with Danielle Correia, founder of Sugaring LA, a fast-growing beauty brand that's redefining hair removal through a natural, sustainable method that dates back to Cleopatra. Danielle shares how she scaled her business from a solo studio to a sought-after franchise network—drawing in many male franchisees from the tech world who were displaced by AI. You'll hear how gut instinct, mindset, and an unwavering belief in her vision helped Danielle build a thriving business. She opens up about overcoming fear, following intuitive nudges, empowering employees, and what it really takes to scale a niche product in a competitive industry. Whether you’re an aspiring entrepreneur or simply looking for a spark of inspiration—this episode will move you into action. Chapter Stamps 01:21 The Rise of Sugaring LA 02:59 The Ancient Art of Sugaring 03:16 Starting the Business 04:52 Expansion and Growth 05:32 Challenges and Successes 06:38 Mindset and Fear 11:05 Balancing Work and Family 15:46 Innovation and New Ideas 16:45 Advice for Entrepreneurs 20:34 Scaling the Business 21:40 Marketing Strategies 23:12 Celebrity Clients Pullout Quotes "We're like the Whole Foods of hair removal. Once you try sugaring, you'll never wax again." "Most of our franchisees are men who were in tech—displaced by AI—and looking for their next chapter." "It’s educate or celebrate. There’s no such thing as failure if you're learning." "I never had a plan—I had a gut feeling. And I always trusted it." "Your energy is the tip of the pyramid. It filters down into every corner of your organization." Social: Website: https://www.sugaringla.com/ LinkedIn: https://www.linkedin.com/in/danielle-sugaringla/ Instagram: https://www.instagram.com/sugaringla/ Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts. ▬▬▬ 👇🏽The SupeRize Momentum Accelerator (FREE GUIDE) 👇🏽 ▬▬▬ https://shahiddurrani.com/accelerator 📣 Notice to the Super Entrepreneurs community: Before we part, remember to join our private Facebook group, 'Mindset for Business Success'. Here, we share wisdom to elevate your life and business—LIVE every Tuesday morning (EST). Ready for a transformative journey? This group is your key to unlocking potential and achieving business growth. Don’t miss out on this incredible free resource. Join us today! 👉 https://www.facebook.com/groups/mindsetforbusinesssuccess/ “The only limits in our life are those we impose on ourselves.” — Bob Proctor