How ChatGPT Is Disrupting Ads (and What Smart Businesses Are Doing About It) with John Horn

“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.” John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you’re running ads now or scared to even try, John brings clarity, strategy, and a calm ‘don’t-panic’ tone to a space full of noise. John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape. WE ALSO TALKED ABOUT Why AI platforms like ChatGPT are reshaping how ads will work What small businesses need to know about GEO (Generative Engine Optimization) How to prepare your business for AI-powered ad platforms, even before they’re fully launched Why traditional SEO is actually more important than ever How to stand out in AI search results with PR, data, and real human input Common mistakes that lead to wasted ad spend (and how to avoid them) A smart tracking tip that helped one B2B company cut out low-quality leads How to use photos, stats, and content to get picked up by LLMs like ChatGPT What kind of original content makes you rank in AI-generated search results Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing. And get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/ RESOURCES MENTIONED Stub Group website Stub Group YouTube channel Blog article on the state of Google ads suspensions in 2025 My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/ See omnystudio.com/listener for privacy information.