How Beauty Brands Win on Amazon: Lessons from Laneige, Proven Growth Tactics & Exploring Affiliate Ecosystems ft. Renee Parker

What’s the one thing every beauty brand should be doing on Amazon, that most don’t?  For this empowering episode, Paul welcomes Renee Parker to the podcast – an expert in beauty on Amazon and Co-Founder of Invinci, an Amazon agency.  Uncover the untold story of luxury beauty on Amazon and learn how to seize control of your brand's narrative and tap into the colossal opportunity on the world's biggest retail platform.   If you’ve been holding back from associating your luxury brand with Amazon, there’s one thing Renee wants you to know. Your products are already on there; they’re simply being resold by a guy named Gary, from his basement, and you have no control over his distribution tactics or the narrative he crafts. There’s an opportunity to shake up the beauty industry’s entrenched approach, here. To regain control of your brand’s narrative, and make access to beauty intersectional.  In this detailed conversion, you’ll gain strategic insights, differentiation tactics, and essential steps to thrive in the Amazon landscape. Also learn the one thing every beauty brand should be doing on Amazon, that most don’t. Rate & review Building Brand Advocacy:Apple PodcastsSpotify Connect with Renee:Renee’s LinkedInInvinci’s LinkedInInvinci’s Website Hosted on Acast. See acast.com/privacy for more information.