How Auvik’s CMO Cracked Reddit: The Untapped Goldmine for B2B Marketers

Think LinkedIn is the place to reach technical buyers? Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is). We’re talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You’ll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human. If you’ve ever uttered the words “we need more MQLs” while ignoring your company’s meme game… this one's for you. 🎯 Watch till the end — because the last 5 minutes might make you rethink your entire ABM budget.  Key Moments: 00:00 Who Is Suzanne Rodriguez, CMO at Auvik?02:50 Reddit Marketing for IT Pros: Painful, Petty, Perfect08:33 Meme Wars and Raspberry Pis: A Campaign Autopsy25:02 The Great Content Tug-of-War: Entertainment vs. Conversion27:38 Direct Traffic, Zero Conversions, and the Website that Won’t Work34:47 Getting Found in the AI Age: Search Visibility in a ChatGPT World36:13 Instagram and Facebook for IT Pros? Apparently, Yes37:29 No Faking It: Building Trust Through Realness43:36 Radical Candor and Proving the CMO Wrong50:13 Hiring for Grit, Curiosity, and a Love of Data58:21 Hot Takes, Hard Truths, and Lightning Round Wisdom Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.