How Aleen Dreksler Built a Culture-Defining Media Empire with Betches

This week on WorkParty, Jaclyn Johnson and Marina Middleton sit down with Aleen Dreksler, co-founder and Chief Executive Officer of Betches Media, the defining voice in culture for women and the go-to destination for hilarious, smart, and unfiltered content. In this episode, Aleen shares the full story of how she and her lifelong besties turned a satirical blog into a powerhouse media company with a built-in community reaching 250M+ across all platforms. We dive into what it takes to grow a content brand while staying culturally relevant, how Aleen leads with creativity and strategy, and why putting your audience first creates that true, close-knit connection. She also shares the non-negotiables that have guided their brand evolution, how she learned to lead without a mentor, and why waiting to sell the business until the right moment and right partners, was one of the most empowering decisions of her career. Aleen will also be making an upcoming appearance at The World’s Largest Festival for Women in Business, where she’ll be taking the stage to drop even more insight into brand building, scaling media, and showing up authentically in your leadership journey. Want to see Aleen speak LIVE at our biggest event of the year? Grab your ticket to the The World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival For our favourite WorkParty listeners, use our special discount code WORKPARTY50OFF to get 50% off your festival ticket! Follow Aleen + Betches: Instagram: @aleen | @betches More at: betches.com Substack: Please Advise Follow Create & Cultivate: To follow along with Create & Cultivate: https://www.instagram.com/createcultivate To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton www.createcultivate.com PR: createcultivate@laruepr.com