How AI is changing video content on the web with Alex Powell

In this episode of Cloud Do You Do?, Fergus chats with Alex Powell, co-founder of Pixels, to discuss how the company is tackling the broken landscape of online video. Alex shares insights on why video experiences on news and sports websites are often frustrating, how Pixels is leveraging AI to improve video relevance and engagement, and why predictive AI is more useful for their work than generative AI. The conversation also explores how AI advancements — like DeepSeek — are shaping the future of video content, the differences between predictive and generative AI, and how Pixels is using machine learning to improve video placement for publishers and advertisers. Alex also shares his thoughts on the evolving AI landscape, how Pixels optimizes cloud infrastructure to stay efficient, and how emerging AI tools are influencing innovation in video technology. Whether you’re interested in AI, cloud, or the evolution of digital advertising, this episode offers a closer look at the changing world of online video. We are Revolgy - a global cloud partner. Our cloud engineers and architects provide professional and managed services for your projects on GCP and AWS. In a nutshell, we help to make life digital-native companies, SMBs and corporates in the cloud easier. Check our website revolgy.com for more information. Make sure to follow Revolgy on Spotify, Linkedin, and X. Thanks a lot for listening, and see you next time!