How a Frog Logo Revolutionised Southeast Asian Startups | Hugh Mason from JFDI

🕰️ Timestamps: 00:00 - Introduction 03:54 - Importance of Branding in Startups 07:42 - Hugh on starting JFDI 17:33 - Importance of Mentorship 20:44 - How to attract great people 26:06 - Measuring relevant Progress Metrics in Accelerators 29:41 - Selection in Accelerators 32:17 - What’s a ‘Great’ Outcome for an Accelerator? 35:50 - Lessons from running JFDI 38:53 - Startup Ecosystem in Singapore 49:25 - Do top entrepreneurs still value accelerator programs? 📍 About Hugh: Hugh Mason is a UK-born entrepreneur and investor based in Singapore, best known as the co-founder and CEO of JFDI Asia (Joyful Frog Digital Incubator), Southeast Asia's first startup accelerator, established in 2010. With a background in electronic engineering and media production, he has produced over 150 documentaries for major networks before transitioning to the startup ecosystem. Under his leadership, JFDI has invested around USD 3 million in over 70 startups, emphasising the importance of storytelling and community in entrepreneurship. Hugh continues to mentor emerging entrepreneurs and has co-authored books on startup journeys. 🔗 Follow us: 🏠Website : https://understandingvc.com/ 🤝🏻LinkedIn : https://www.linkedin.com/company/understanding-vc/ 🎧 Spotify : https://open.spotify.com/show/1q7DxW3FEyP7EhH8m0VvAD 🍎 Apple Podcasts: https://podcasts.apple.com/in/podcast/understanding-vc/id1551524895   💌 Connect with Rahul:  🤝🏻 LinkedIn : https://www.linkedin.com/in/rahulthayyalamkandy/ 📩 Email : understandingvc@gmail.com 🐣 Twitter : https://twitter.com/rahul0720   📍 About:  Understanding VC is a podcast that provides founders with the knowledge and resources they need to understand venture capital. Our goal is to create the best and most comprehensive resource on venture capital on the internet, so that founders can make informed decisions about their businesses and secure the funding they need to succeed.