Hospitality as Your Marketing Superpower

Welcome to The Power Lounge. This week, host Amy Vaughan sits down with Holly Fisher, founder and CEO of Fisher Creative Marketing and a certified “Unreasonable Hospitality” coach. They explore how hospitality can become a key marketing strategy, even in an era dominated by automation and AI. Holly shares her transition from traditional marketing to embracing hospitality as a core business approach. Through practical examples, Amy and Holly demonstrate how sincere, thoughtful gestures can drive word-of-mouth referrals, enhance client loyalty, and differentiate your business across various industries and sizes—all without significant costs or time investments. If you’re aiming to convert customers into dedicated advocates or want to understand the impact of small, deliberate actions, this episode provides actionable insights. Join us in The Power Lounge to learn how hospitality can elevate your marketing efforts. Chapters: 00:00 - Introduction 01:30 - Value-Driven Marketing Conversation 05:18 - "Human-Centric Customer Experience Strategy" 07:52 - Accessible Hospitality for All Businesses 12:01 - Intentional Scheduling for Connection 13:58 - Glove Box Surprise Gesture 19:51 - Connecting Remotely Through Thoughtful Gestures 23:40 - Redefining Hospitality Beyond Service 24:57 - "Managing Project Touchpoints Post-Completion" 29:53 - Unreasonable Hospitality in Practice 30:53 - The Power of Listening in Business 36:44 - "Small Steps for Big Changes" 40:21 - "Effective Messaging Beats Viral Hype" 41:49 - "Collaborative Women, Sacred Space" 44:56 - Disney Map Mishap Resolution 47:38 - Everyone"s in Hospitality 49:12 - Outro Quotes: "Hospitality isn’t about surprise and delight as a one-off tactic; it’s a mindset that consistently makes people feel valued."- Amy Vaughan “We’re all in the hospitality business. No matter your industry, it’s the small, intentional gestures that turn customers into lifelong advocates.”- Holly Fisher Key Takekaways: Human Connection is Your Secret Weapon Hospitality = Marketing Small Gestures, Big Impact Active Listening is Everything Systematize Kindness Without Losing Heart Digital Doesn’t Mean Distant Hospitality is Everyone’s Business Play the Long Game Connect with Holly Fisher: LinkedIn: https://www.linkedin.com/in/hollyannfisher/ Website:https://fisher-creative.com/ Connect with the host Amy Vaughan: LinkedIn: http://linkedin.com/in/amypvaughan Podcast:Power Lounge Podcast  - Together Digital Learn more about Together Digital and consider joining the movement by visitingHome - Together Digital Support the show