High Status Branding: How to Build Authority That Attracts | #121: Florian Camiade

Florian Camiade is The AI Personal Branding Guy, with more than 45,000 readers following his insights across platforms. Drawing on five years of experience in growth, content and AI, he helps entrepreneurs and creators turn their expertise into authority and attract clients through his High Status Funnel method. His work blends marketing, copywriting and AI strategy to show how technology can amplify rather than replace your personal brand. In this episode, you’ll hear how Florian’s journey from musician to photographer to digital marketer shaped his creative approach to branding. He shares lessons on using AI without losing authenticity, building content that attracts the right clients, and practical advice for standing out at a time when publishing is easier than ever, but being remembered is harder than ever. Whether you’re just starting out or already growing across platforms, Florian’s strategies will help you create content that connects and a brand that lasts. Connect with Florian: https://www.linkedin.com/in/floriancamiade/ https://floriancamiade.com/ https://x.com/FCamiade https://www.youtube.com/@itsfloai Timestamps: 00:00 – Cold open: why most offers fail before they start 01:00 – Intro and welcome 01:22 – Meet Florian: The AI Personal Branding Guy with 45K readers 02:05 – Why he sees himself as a marketer first, AI second 03:02 – First encounter with AI and why it felt underwhelming 05:25 – The trap of lazy copy-paste AI content 06:00 – Why robotic LinkedIn comments destroy trust instantly 07:26 – Authenticity online: why typos beat jargon every time 08:23 – From musician to photographer: Florian’s creative roots 09:47 – Discovering marketing and learning sales the hard way 10:50 – Lessons from playing in bands and teamwork 12:08 – Shifting from artist to marketer and embracing AI 13:38 – Why storytelling makes branding and art timeless 15:28 – Why ignoring AI is no longer an option 16:03 – The best sources to stay updated on AI news 18:35 – X vs LinkedIn: tone, pace and audience reactions 20:18 – Why he follows founders instead of companies for insights 21:21 – X as a “circus” vs LinkedIn’s polished image 22:44 – What comments reveal across different platforms 23:32 – What sets Florian apart in a crowded LinkedIn niche 25:21 – His ideal clients and why he limits projects to five 27:20 – Breaking down the High Status Funnel step by step 29:59 – Why content builds trust and cold ads don’t 32:32 – The three biggest problems most clients face 35:05 – Why delegation can be life or death for founders 35:35 – Advice for growing on LinkedIn: start with “why” 36:26 – Don’t reinvent the wheel: learn from other platforms 38:59 – Adapting proven structures to your own brand 40:30 – Where to follow Florian: LinkedIn, YouTube, newsletter 41:27 – Closing thanks and wrap-up Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Sync: https://www.wearesync.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.