High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover:How Amanda transformed her LinkedIn strategy to grow her following and engagementThe impact of personal branding on social media and its role in business growthCreating a feedback loop to refine and improve content strategy Timestamps (00:00) - - Intro (08:21) - - How to Use LinkedIn Video (11:49) - - Shifting from Twitter to LinkedIn (15:35) - - Developing a Clearer Target Market and Products (16:18) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective (20:39) - - Why Your Content Strategy Must Be Focused (27:17) - - The Brand Pyramid (28:12) - - The Emotion Behind Branding (31:42) - - People Are What Matter In Branding Success (37:20) - - The Growing Creator Economy vs. Traditional Corporations (38:38) - - Creating Emotional Brand Connections for Growth Marketing (43:10) - - How Amanda Became a Fractional CMO (45:44) - - Why Amanda Looks to Alex Lieberman for Inspiration Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** This episode is brought to you by Webflow. If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway. That’s why more teams are switching to Webflow. Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place. No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel. It’s everything you need to turn your website into your most efficient, highest-performing channel. Check it out at webflow.com/exitfive.