Hema Reddy - Strengthening Women Entrepreneurs: Mindset and Mentorship

Having a positive mindset and not letting negativity affect us is important as an entrepreneur. Starting a business is tough; it will take your time and resources. Having strong mental fortitude is crucial because you don't want to fail just because you listened to others. You can dictate how you will run your business, and that is the power you have to change the business for better or worse. Today's special guest is Hema Reddy, founder of Crafty Counter, started her journey in 2018 with a mission to provide parents with high-quality, convenient, minimally processed, and delicious food options. Initially creating WunderNuggets, a variety of vegetarian and blended protein nuggets, she shifted focus in 2020 after learning about the environmental and ethical issues in poultry farming. This led to the company becoming 100% plant-based, launching WunderBites, and ultimately, in 2022, creating WunderEggs—a plant-based egg alternative. WunderEggs, which won the "Best New Meat Alternative 2022" award, launched at Whole Foods in January 2023 and continues to expand nationwide, aligning with Reddy’s mission to nourish both bodies and the planet without compromise. Connect with Hema Reddy Facebook: https://www.facebook.com/profile.php?id=100063938833614 Instagram: https://www.instagram.com/hemanreddy/ LinkedIn: https://www.linkedin.com/in/hemareddy Twitter: https://x.com/mycraftycounter Pinterest: https://ph.pinterest.com/mycraftycounter/ Website: https://www.craftycounter.com Allison Ramsey is the host of the Empire Life Podcast, best-selling author of the Redefine book and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Empires. Allison is also a Mom, and Dog Mom to Mars, our doberman. With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scales momentum with Social Media Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time. Female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship.