Healthy Skin is Timeless™: Clean Formulas and Doing More with Less With CEO and Founder Veronica Pedersen

Timeless was founded with a clear purpose: make high-performance skincare accessible, honest, and uncomplicated. What started with a single product, their 100% Pure Hyaluronic Acid, has grown into a trusted brand with a cult following, built on clean formulas, high concentrations of active ingredients, and a commitment to value. In this episode, Veronica shares how her background, shaped by a family legacy in beauty, inspired a pro-aging philosophy rooted in prevention, education, and barrier health. With small-batch production, minimal fillers, and a strong focus on transparency, Timeless is proving that skincare doesn’t need to be overcomplicated, or overpriced, to be effective. In this episode, Veronica also discusses:Starting with $400 and one single hero productFormulating in the USA in small batches for freshness and potencyThe importance of routine and consistency from a young ageHaving honest reviews and understanding certain products won’t work for everybodyExpanding into retail and launching in Target We hope you enjoy this episode and gain valuable insights into Veronica’s journey and the growth of www.timelessha.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Timeless™ at www.timelessha.com and on Instagram at @timelesshaskin Rated #1 Best Beauty Business Podcast on FeedPost This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co