Healing Your Soul Through a Product That’s Now in 5000+ Stores Nationwide, with Ali Bonar, Founder of Oat Haus

Building a successful brand takes more than a great product. It takes showing up, sharing your story, and earning trust, day after day. Lindsay Pinchuk sits down with Ali Bonar, the co-founder and the CEO of Oat Haus, to talk about turning personal struggles into a business with real impact. After spending years battling an eating disorder, Ali wanted to change how people experience food. That journey led her to create granola butter, the world’s first oat-based spread. Now, Oat Haus products are stocked in over 5,000 stores, including Target and Whole Foods. But getting there wasn’t easy. Ali shares what it took to bring a completely new product to market, why consistency matters more than overnight success, and how social media became a powerful tool for connection and credibility. She also reflects on her experience on Shark Tank and why not getting a deal turned out to be a blessing. What does it really take to grow a business in a crowded industry? How do you build trust with customers before they even try your product? Ali’s story offers answers. If you’re an entrepreneur wondering how to stand out and keep going, this episode is for you. Episode Breakdown: 00:00 Introduction 05:30 Ali’s Journey and Inspiration 09:00 Early Challenges and Development 11:00 Bringing on a Culinary Expert 13:00 Initial Production and Scaling Up 15:30 Marketing and Customer Education 17:00 Leveraging Social Media for Growth 19:00 Authenticity and Building Trust 23:00 The Myth of the Big Break 25:00 Importance of Telling Your Story 27:00 Current Scale and Retail Presence 29:00 The Role of Press and PR 31:00 Shark Tank Experience 35:00 Funding and Investment Strategy 37:00 Profitability and Lean Operations 39:00 Challenges and Realities of Being a Founder 41:00 Marketing to Moms and Schools Connect with Ali Bonar: https://www.instagram.com/alibonar http://www.instagram.com/oat.haus Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.