He went 7 years with no revenue— then grew to $100M ARR. | Rob Woollen, Co-Founder of Sigma

Rob Woollen, founder of Sigma Computing, shares the unfiltered reality of going from 0 to $100M ARR. After spending seven years grinding without product-market fit, Sigma finally hit an inflection point—tripling revenue year over year. Rob dives deep into the pivots, setbacks, and critical decisions that turned early failure into a massive success. If you’re an early-stage founder feeling stuck, this episode will show you how patience, resilience, and radical product decisions can transform your startup. Why You Should ListenHow Sigma went from $0 to $100M ARR—but spent 7 years figuring it out.The pivot that turned years of failure into explosive growth.Why obsessing over speed to product-market fit is the wrong game.How to handle the psychological toll of startup uncertainty.The hidden power of building features your customers never ask for. Keywords product-market fit, Sigma Computing, pivot, startup growth, business intelligence, Snowflake, early-stage startup, SaaS growth, cloud analytics, founder stories 00:00:00 Intro 00:02:49 Debating speed to product–market fit 00:10:14 Quitting Salesforce and the EIR leap 00:23:12 Two years of prototypes that went nowhere 00:36:53 The Snowflake meeting and spreadsheet pivot 00:45:41 Dealing with Investors 00:52:30 Tripling three years straight to $100M ARR 00:54:46 Why most people shouldn’t start a company Send me a message to let me know what you think!