He's built multiple $1M+ funnels, Here's What Works In 2025

Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates. Timestamps: 00:00 - Intro 01:44 - Overview of productized services and funnel building 03:21 - How to build a niche-focused service 07:59 - Implementation of funnel templates and ads 11:10 -  Funnel Strategies in 2025 14:43 - How to make a great VSL 18:54 -  Funnel Strategies in 2025 pt2 21:05 - Where to use funnels 23:51 - Demonstration of Perspective funnel building 29:48 - Using funnels to validate startup ideas Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy Key Points: • Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective • The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation • High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic • AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue 1) The Productized Service Revolution Agencies are shifting from service-heavy to product-heavy models using AI + automation. Some are scaling to $1M/MONTH with 80% profit margins by: • Targeting specific niches (bakeries, lawyers, etc) • Delivering business-critical results • Using ONE killer funnel template The best part? You can run this with just 1-2 freelancers + AI agents. 2) The Two Most Profitable Service Models Across thousands of agencies using Perspective, two business models consistently outperform: A) RECRUITING FUNNELS Help businesses find talent through automated systems B) LEAD GENERATION FUNNELS Deliver qualified prospects to businesses 3) The "One Funnel, Sell Twice" Strategy The most successful agencies: • Pick ONE industry (preferably not tech-savvy) • Create ONE funnel template that delivers results • Use AI to customize it for each client • Automate fulfillment with AI agents Top agencies in Perspective convert at 26-28% on COLD traffic!  4) What Makes High-Converting Funnels Work? The best performing funnels focus on: • SPEED: Pages loading less than 1 second convert 2.5X better • INTERACTIVITY: Quiz elements that create engagement • PERSONALIZATION: Tailoring content based on responses • CONSISTENCY: Matching ad messaging to landing page These elements create a "dopamine hit" similar to social feeds. 5) The VSL (Video Sales Letter) Framework For creating high-converting video content: • Focus intensely on the HOOK (first 5 seconds) • Provide genuine EDUCATION and value • Show PROOF that builds credibility • Create a natural progression to the OFFER 6) How To Build Your First Funnel The process is simpler than you think: 1. Start with a mobile-first approach (95% of paid social traffic is mobile) 2. Use quiz elements to qualify leads 3. Personalize follow-up based on responses 4. A/B test continuously (Perspective makes this easy) 7) The Startup Validation Strategy 1. Build an audience on social 2. Create a funnel to test messaging 3. Send organic traffic to validate 4. Collect quiz data to understand pain points 5. THEN build your product KEY TAKEAWAY: The future of services is PRODUCTIZED. With tools like Perspective + AI, you can build a highly profitable, low-overhead business by: • Focusing on one niche • Delivering one critical result • Using one killer funnel • Automating with AI LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND NIELS ON SOCIAL Instagram: https://www.instagram.com/nielsklement LinkedIn: https://www.linkedin.com/in/nielsklement/