He Built the World’s Most Popular Weighted Blanket—Then Sold It for $50M

Ever sold your dog for a fat check and got a standing ovation for it? That’s how Aaron Spivak describes selling the company he built from scratch into a $50M powerhouse. In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Aaron, the DJ-turned-juice-slinger-turned-weighted-blanket-mogul, to unpack how grit, delusion, and one viral Kickstarter helped him build Hush, one of the top DTC brands in Canada.  He dives into the real emotional cost of selling a business, why customer conversations are his secret weapon, and how Founders Club is helping entrepreneurs get real support.   What You’ll Learn in This Episode: The stroke that changed everything…and how a side hustle became a lifeline Why Aaron still DJed after hitting $25M in revenue The secret power of calling every single customer (yes, really) How to turn a blanket into a movement (and a $50M exit) What Dragon’s Den taught him about performance, not pitching The real emotional chaos of selling your “business baby” Why Founders Club isn’t another BS mastermind — and who it’s really for Who is Aaron? Aaron Spivak is a serial entrepreneur who co-founded Revita, Hush Blankets, and most recently Founders Club,  a global community for high-growth founders. From DJing bar mitzvahs to delivering mattresses in his Audi, Aaron’s story is anything but typical. Favorite Quote: "When I sold my business, it felt like someone bought my dog and the whole world clapped." Take Action: Tune in to hear why hard work beats hype — and what’s next for the guy who refuses to slow down. Connect with Aaron: Instagram (The Founders Club): @thefoundersclub Website: https://www.aspivak.com Linkedin: https://www.linkedin.com/in/aaron-spivak1/   Like what you heard? Don’t forget to subscribe, rate, and review! 🎧  Listen (or watch) The Liquid Lunch Project on all major platforms, including: Our website Apple Podcasts  Spotify  Audible  YouTube  📧 Want even more? Subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more.  Available on Substack: https://theweeklyfromshieldadvisory.substack.com/ Connect with us on Instagram: ➡️ @matthew.r.meehan ➡️ @luigi_rosabianca, ➡️ https://www.instagram.com/theliquidlunchproject/