He Analyzed The Entire Website Visitor ID Industry And Now Thinks It's A Complete Scam — Larry Kim | How Visitor ID Tech Works, Why Bad Visitor Data Is A Disaster For Your Marketing, The Impact Of Bad Data, How To Test Your Visitor ID Provider (#381)

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/  --- In this podcast episode, we discuss the truth behind website visitor identification accuracy.  Website visitor identification technology claims to turn anonymous visitors into sales opportunities, but is it actually effective? Larry Kim, CEO of Customers.AI, has analyzed the entire visitor ID industry and concluded it"s largely fraudulent. He reveals how most providers deliver data with only 3-25% accuracy, potentially poisoning your email marketing and destroying deliverability.   Learn how to test your visitor ID data"s accuracy, understand the catastrophic risks of using low-quality data, and discover what truly effective visitor identification technology looks like.  Get a Free Data Accuracy Test -- If you have already using a Website Visitor ID solution, Customers.ai will run a side-by-side test to prove the accuracy of our data. New to Visitor ID? Run a free trial and we"ll give you 500 free contacts.  Topics discussed in this episode: Why is website visitor ID a scam? How does visitor ID tech work? What makes visitor ID data so inaccurate? Why is bad visitor data a disaster for email marketing? How can you test your visitor ID provider? What’s the real impact of bad visitor ID data? Why do match rates lie? How is Customers.AI different? What should agencies and brands do? Where to get a free accuracy test?  Links & Resources  Website: https://customers.ai/ LinkedIn: https://www.linkedin.com/in/larrykim/ X/Twitter: https://twitter.com/larrykim Get access to more free resources by visiting the show notes at https://tinyurl.com/3f7cu5db MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It"s FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/ Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/ Become A Smarter Online Seller In 5 Minutes Get free ecommerce insights via email every Tuesday & Thursday. No cost, just value. Sign up now at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!