Harnessing Multi-Platform Media with Boye Fajinmi of The Future Party

Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- RECOMMENDED PODCASTS: 🎙️ This Won't Last - Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast — SPONSORS: BEEHIIV Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.     _ LINKS: The Future Party: https://futureparty.com Linkedin: https://www.linkedin.com/in/boye-fajinmi/ Instagram: https://www.instagram.com/boye/?hl=en Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/ — X / TWITTER: @eriktorenberg (Erik) @thefutureparty (Boye) — TIMESTAMPS: (00:00) Intro (00:29) Evolution and strategy of The Future Party (04:35) Navigating the newsletter ecosystem (08:44) Niche targeting (10:27) Future aspirations and media diversification (12:06) Power of events in media growth (14:47) Sponsors: Beehiiv and Metaview (16:54) Exploring different mediums (19:57) Role of events and activations (24:11) Monetization strategies and subscriber engagement (27:16) Importance of value creation (29:10) Wrap — This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.