GTM 65: Consultative Selling Mastery, and The Positive Snowball Effect of Building Strong Relationships with Zach Lawryk

Zach Lawryk is currently the Head of Global Solutions Consulting at Rippling, previously the VP of Solutions Consulting at Slack, Director of Sales Engineering at Box, and really began his career in tech at Salesforce as a Sales Engineer in 2005. What you will learn The importance of building long term relationships at work The beginning of SaaS SE’s How the SE/SC role will evolve with AI Knowing when to bring in SE's as a founder Highlights (3:41) How Zach has successfully landed at power house companies and how to identify those companies (8:16) Zach’s snowball effect of building relationships in the workplace (11:10) The energy you put out always comes back to you (19:30) When the sales engineer role got pioneered  (21:43) The SE/SC role evolving with AI (29:11) AI experiments that Rippling is currently running (34:49) When to invest in solution engineers (37:30) Benchmark for the bump in win rate after bringing in SC/SE’s (42:07) Gauging the complexity high water marker  (44:35) Practicing transparency with the value you provide (48:07) The power of video content that Rippling is currently leveraging Links and Resources Zach's Linkedin: https://www.linkedin.com/in/zlawryk/ Our Sponsor Today’s episode is sponsored by Demandbase, Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey. They deliver accurate company, contact, technographic, engagement, and intent data right where you work every day – CRM, collaboration tools, browsers, and more. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase. See this live in action: https://www.demandbase.com/product-tour/sales-intelligence/ The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.