GTM 63: Community Mashup with The Best in the Game ft. Kathleen Booth, Erica Kuhl, & Holly Firestone

We have a special episode this week, a community mashup with the best community leaders in the game! Pavilion's SVP of Marketing, Kathleen Booth, The founder of Salesforce's Trailblazer's Community, Erica Kuhl, and The Former Director of Community for Salesforce's Trailblazer Community as well as The Former Head of Global Community at Atlassian, Holly Firestone. What you will learn The importance of community in 2023 How to stand out as a community in an oversaturated market How to maintain quality members in community as you scale Centralizing user groups for community, how to scale, track, and optimize in order for monumental growth Highlights (1:15) Kathleen Booth explains why community is more important than ever (6:34) How to advise early stage SaaS companies on how to leverage community to drive revenue and demand (16:00) Erica Kuhl unpacks the oversaturation of community today and how to overcome that (20:00) Maintain quality members as you scale (25:07) Building Salesforce Trailblazer's, walking through what worked and what didn't (33:00) Holly Firestone's time at Atlassian, scaling, tracking, and optimizing for signifcant growth (42:00) Some mistakes that Holly made as the Director Community with Salesforce's Trailblazers (46:20) Mistakes that Erica Kuhl made during her time at Salesforce Links & Resources Kathleen Booth's LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/ Erica Kuhl's LinkedIn: https://www.linkedin.com/in/ericakuhl/ Holly Firestone's LinkedIn: https://www.linkedin.com/in/hollygfirestone/ The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.