GTM 61: Two M&A Exits in One Calendar Year by Harnessing the Power of Deep Relationships with Dan Reich

Dan Reich is a serial entrepreneur, investor, and writer and has been building companies since he was a teenager. Some of the companies that he founded include: TULA Skincare which was acquired by Proctor & Gamble - Troops.ai which was acquired by Salesforce - Spinback which was acquired by Buddy Media and then acquired by Salesforce. Dan is now a co-founder of Dibs Beauty, which is backed by LCatterton and is building more companies. He also invests through his family office, Reich Capital. He has a background in electrical engineering and volunteers as a member of national ski patrol. What you will learn The power of influencer marketing Leveraging b2c strategies for b2b companies Maintaining authenticity across all business plays The importance of building strong relationships in business  How to keep your team motivated when momentum takes a hit Highlights  (6:33) Influencer marketing in b2b (8:34) Tactics and strategies that b2b companies can steal from b2c companies today (13:00) How Dan structured a designated BDR team for influencer marketing (17:00) How to maintain authenticity when partnering with influencers  (21:32) How to effectively compensate influencers: Equity vs Cash (24:20) Dan’s experience with 2 M&A exits (30:08) How to keep your team motivated in moments of momentum loss (32:28) How each acquisition began its first conversations (42:30) Why e-mail marketing is dead today (44:50) Finding gratitude and happiness within yourself will ultimately lead you toward success Quotes “Companies don’t buy companies, people at companies buy companies” “By grounding yourself with things that you’re really grateful for, when things don’t go well, it gives you perspective about what really matters and what doesn’t”  “People that chase happiness will find success, and the people that chase success, most of the time, will never find happiness” Links and Resources Dan's LinkedIn: https://www.linkedin.com/in/danreich/ Dan's Website: https://danreich.com DIBS Beauty Website: https://dibsbeauty.com The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.