GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt

Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave now runs Exit Five, The #1 community for B2B Marketers.  What you will learn How to successfully set yourself up as a one person team Evolving your strategy and goals as your companies goals change How to nail your companies messaging Effectively building a founder brand The importance of niching down to drive growth Highlights (3:25) Shifting from a ‘Yes mindset’ to a ‘No mindset’ (12:10) How Dave grew into a VP level role at Drift (12:58) How Dave started his career at Drift (24:00) Moments in Dave’s career where he didn’t achieve his goals (28:48) Aligning revenue goals between Sales and Marketing (31:50) Getting people excited and engaged in Drifts product at an early stage (36:50) The pros and cons on starting a founder brand (40:39) How Dave measured success for his podcast as they started out (43:00) Hot take: Measuring everything in Marketing is no longer relevant  (45:00) The importance of niching down to drive growth Dave's Linkedin: https://www.linkedin.com/in/davegerhardt/ Exit5 Community: https://www.exitfive.com The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.