GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives leads is hard. Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more. At Haus of Bold, she focuses on building content strategies for early stage startups so they aren't just writing random SEO-optimized blog posts that don't generate new business. The key, she says, is having a clear point-of-view. She steps to the mic in this week's episode to share what great startups do really well in their content strategy. Find Erin online: LinkedIn Find Haus of Bold online: Website Erin is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Erin personally? Join for free today!  This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link) This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io. Hosted on Acast. See acast.com/privacy for more information.