GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)

What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps most importantly, be aware of your blind spots. Michelle Denogean has spent decades in the "Director's chair" for several startups, working as a VP and CMO. She helped her previous company, Roadster, scale from 15 to 200 employees and exit for nearly $400M. Through all her experiences, she's worked alongside the founder and observed their traits, quirks, and shortcomings. She combined her experience with psychological research to author her book titled Grow Up! Take your startup to the next level. In the book, she explains the 4 superpowers of a successful founder and how to identify yours. She steps to the mic in our season finale for a conversation on finding your cape. Fiind Michelle online: LinkedIn Find Mindtrip online: Website This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link) This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io. Hosted on Acast. See acast.com/privacy for more information.