GE Ep 322 [2021] - How to Set Growth Goals During Uncertain Times w/ Darrel Amy

Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He’s also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that’s very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021. Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year. During this interview, we discuss: 2:26 – Why Darrell focuses on growth + Mistakes businesses make when setting goals 5:46 – Darrell’s background and his role as a growth strategist 8:36 – How to set aggressive but realistic growth goals + Revenue growth drivers 13:26 –Methodologies for projecting future performance based on past performance using net new 19:56 – The importance of calculating revenue per customer for cross-selling growth 25:53 – Advice for setting growth goals in 2021 26:19 – Darrell’s favorite growth tool 26:50 – The book he recommends the most 27:26 – How to connect with Darrell and get his best-selling book for FREE Plus, a whole lot more! Resources: Revenue Growth Engine by Darrell Amy Revenue Growth Podcast Selling from the Heart Podcast Growth IQ by Tiffani Bova HubSpot Never Lose a Customer Again by Joey Coleman To get the Planner Spreadsheet for Revenue Growth Goals, text REVENUE to 21000 ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]