#43: The Science Behind Why Some Marketing Ideas Work While Others Don't with Allen Gannett

Allen Gannett is the founder and CEO of TrackMaven, he’s is a frequent writer on creativity, leadership, and marketing for major publications including Fast Company, The Washington Post as well as many others.  He’s also the author of a NEW book called “The Creative Curve” During our call we discuss: - Allen shares what inspired him to write his new book "The Creative Curve" - He talks about what he found out after he interviewed 25 creatives geniuses. - He debunks the myth around how creativity can't be learned and developed. - Allen shares why some marketing ideas work and others don't - We talk about how Allen uses what he learned writing this book that he uses to get more clients and sales for his own company. - We talk about how Allen and his team got early customers during the startup phase of TrackMaven and then we pivot talk about how he gets new clients today. - Allen shares his favorite inbound strategy/channel that they use to get high quality leads. - We talk about the biggest challenge Allen faced since starting Trackmaven in 2012. - Allen shares his prediction around marketing over the next 2-3 years. - Allen shares his favorite growth software/tool. - Allen wraps it up by sharing one of his favorite books. - Then he recommends one of his favorite books for the audience. Allen's websites: Connect with Allen at www.allen.xyz  Get your copy of the book at www.thecreativecurve.com