Growing 160K followers with AI content strategy and personal branding

What if the secret to building a audience of over 160,000 followers wasn't about grinding out content for 10 hours a day but instead it was about finding the 20% of AI prompts that generate 80% of the results, effectively creating an artificial version of yourself to do the heavy lifting? I brought on Charlie Hills a LinkedIn growth strategist that leverages AI tools to create an authentic personal brand. Charlie has over 160k+ followers on LinkedIn and turns audiences into opportunities. We break down why context engineering now beats prompt engineering, how to build a lightweight AI version of you that keeps your voice and judgement, and where AI agents actually make sense (and where humans still win). Charlie shares the visual tactics (carousels/cheat sheets) and we finish with a live audit of my LinkedIn profile so you can duplicate the same playbook for your own profile. Want to exit your business but unsure where to start? Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com Chapters 00:00 Unlocking AI for Audience Growth 02:39 The Evolution of Personal Branding 05:32 Mastering AI Prompts and Context 08:13 Navigating AI Biases and Ethics 11:05 Understanding AI Agents 13:45 AI Hacks for Content Creation 16:38 Building a Personal Brand on LinkedIn 35:30 The Value of Lead Generation Posts 37:32 Strategies for Building a Following 39:49 The Daily Posting Debate 43:09 Content Creation and Audience Engagement 45:00 Profile Auditing and Improvement 01:02:12 Top Tips for Gaining Attention and Trust 🙏 HOW TO SUPPORT THE BUSINESS STRATEGIST 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT OUR SPONSOR Helping you take the complexity out of exiting your business.  Go to https://www.adambenedict.co.uk ABOUT THE GUEST LinkedIn https://www.linkedin.com/in/charlie-hills/ Instagram https://www.instagram.com/charliehills/ Website https://cognified.io/ ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices