Greg Jackson - Octopus | The UK's Biggest Job Creator | 200th Episode Special

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Greg Jackson: The Energy CEO Ripping Up the Rulebook For our 200th episode, we’re joined by one of Britain’s most disruptive entrepreneurs. Greg Jackson is the founder and CEO of Octopus Energy, a $20 billion company built without corporate rules, rigid hierarchies, or playbooks. In this conversation, he shares how radical trust and freedom helped Octopus scale faster than anyone thought possible — and why AI will change everything about how businesses grow from here. Greg also opens up about leading during a crisis, battling the old guard, and why the future of energy might mean zero bills. If you want to understand how the next generation of companies will really be built — this is the one. 👇 Timestamps: 00:00 How Octopus Almost Had the Worst Name Ever 01:43 Scaling a $20 Billion Company (Without Corporate Rules) 02:56 Why Greg Hired Rebels, Not Professionals 07:44 Freedom and Responsibility: The Octopus Way 15:06 How AI Took Over Octopus Customer Service 22:59 Inventing New Products Customers Actually Want 31:22 Why Big Companies Never Really Listen 32:17 The Secrets Hidden Behind the Octopus Brand 32:46 The Power of Being Weird in Business 34:00 Rory Sutherland’s Hilarious Reaction to Octopus 34:06 How Octopus Built a Customer Army 40:45 Why CEOs Need a Personal Brand (Even If They Hate It) 43:17 What It Was Like Leading During the Energy Crisis 45:23 Why Greg Campaigned Against His Own Industry 46:03 How Family (and Al Gore) Backed Octopus 51:26 Zero-Bill Homes, AI, and the Future of Energy 56:09 Quickfire: Biggest Mistakes, Biggest Wins 🔔 Subscribe for more conversations with the founders, CEOs, and rulebreakers shaping the future. #GregJackson #OctopusEnergy #StartupCulture #FutureOfEnergy #JimmyJobs #BusinessPodcast #AIRevolution #EnergyCrisis ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter https://www.linkedin.com/in/sunnywinter/ Editor: Sunny Winter Junior Producer: Thuy Dong Learn more about your ad choices. Visit podcastchoices.com/adchoices