Greenlight Co-Founder & CEO John Mueller

On this episode of the CEO Podcast, we sit down with John Mueller, the CEO of Greenlight, a leading multi-state cannabis operator. John shares his fascinating journey from running a cattle feedlot in China to becoming a key player in the cannabis industry. Discover the challenges and intricacies of operating in a highly regulated market, the process of obtaining licenses, and the impact of political changes on the industry. Timestamps: 00:00 - Introduction and Background 00:34 - Early Ventures and Entry into Cannabis 01:25 - Overview of Greenlight Operations 02:20 - Opening a Dispensary and Licensing 03:16 - Licensing Process and Challenges 05:58 - Lottery System for Licenses 06:41 - Product Diversity and Consumer Preferences 07:21 - Distribution and Security Measures 08:56 - State of the Cannabis Industry 10:45 - Market Trends and Economic Impact 13:00 - Political and Legal Landscape 16:06 - Black Market Competition 18:02 - Fentanyl Crisis and Safety Concerns 18:29 - International and Domestic Market Dynamics 20:26 - Typical Day of a CEO 21:42 - Impact of AI on the Cannabis Industry 23:34 - Recruitment and Hiring Practices 24:55 - Preparing for Political Changes 26:32 - Reflection on Opportunities and Mentorship 27:55 - Conclusion and Future Prospects