Great Customer Experience is in the Details - Steven Van Belleghem

In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem. Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric.  And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture. Here’s what we discuss:How to know if your brand is truly customer-centricThe value of adding emotion to customer relationshipsHow details make the difference in your customer experienceThe barriers that keep brands from being customer-centricHow to instill effective empathy in your customer experienceThe secret to customer loyalty is being more loyal to your customers RESOURCES FROM THIS EPISODE:Steven"s websiteSteven’s book - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture Steven’s free resource - How to Become a Shiny Diamond WorkbookSteven"s YouTube channel Steven on LinkedInSIMPLE brand Podcast #35 - Create a Customer-Centric Experience