Go-To-Market Blueprint for Emerging Markets | Sachin Bhatia Co-founder & CGO, Exotel

Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very intellectual conversation where they talk about very abstract and high-level concepts using anecdotes from their own lives. Enjoy the episode!  Key Takeaways  02:00 - Meet the Players!  03:24 - Success vs Happiness  06:50 - Are You an Architect or a Contractor?  10:00 - Early 2000s - A Changing India  12:05 - Moving from BPO to Enterprise Segment  17:30 - Ameyo’s First Enterprise Customer  19:55 - Inside Sales and Sales Development  22:20 - Can SMB SaaS Survive?  24:19 - Global Emerging Markets  27:07 - Different Countries and their Ticket Sizes  31:30 - Doing Business in Dubai  35:35 - Team Distribution for International Markets  37:26 - Relationship Building in Emerging Markets  40:20 - Generating Pipelines for Enterprises  45:58 - Ameyo’s Secret Sauce  51:28 - Successful Marketing Strategies  56:18 - Final Words of Wisdom Key Mentions  02:59 - OrangeScape (KissFlow)  05:30 - Freshworks  05:40 - Drishti (Ameyo)  06:35 - HP, Oracle, Microsoft, Apple, IBM  06:30 - Satyam, Wipro, Infosys, TCS, HCL  11:45 - ZOHO  14:45 - Helion  14:49 - Daksh  15:44 - Ameyo  15:59 - Peppertap  15:59 - Meru  16:00 - UrbanCompany  16:38 - Ola  17:40 - Motilal Oswal  19:36 - HubSpot