Gina Tabasso: Navigating Manufacturing and Marketing

In this episode, Gina Tabasso delves into her background as a Lean Six Sigma industrial growth strategist, sharing her journey from advertising to becoming a notable figure in manufacturing and industrial distribution. Gina and Deb discuss the complexities of helping small and medium-sized businesses grow, Gina’s holistic approach to marketing and lead generation, and the importance of addressing root issues in a business before executing marketing strategies. Gina also introduces the Manufacturing Resource Group, a consortium aiming to provide comprehensive support to manufacturing companies. This episode is a treasure trove of insights for C-suite leaders looking to navigate challenges in the manufacturing and marketing sectors.   Episode Highlights: 00:34 Meet Gina Tobasso: Founder of Barracuda B2B Marketing 04:09 The Origin of Barracuda B2B Marketing 13:41 The Manufacturing Resource Group 18:52 Holistic Approach to Marketing and Business Solutions     Gina Tabasso, founder of Barracuda B2B Marketing, is a powerhouse growth strategist with massive manufacturing chops. With 30+ years in industrial marketing and business development, she’s worked for the Ohio Manufacturing Extension Partnership (MEP), holds Lean Six Sigma Yellow and Green Belts (Black Belt coming in 2025), and has completed six Lean Six Sigma projects. A welding-certified expert, she’s managed leading trade publications and founded the Manufacturing Resource Group, a consortium dedicated to helping manufacturers thrive. Backed by Sandler Sales training and National Utilities Refund auditing, Gina applies a data-driven, process-oriented approach that sets her apart from every B2B agency out there.   Connect with Gina: 🌎 Company Website: https://barracudab2b.com/ 🔗 Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/ 🔗 Barracuda B2B’s LinkedIn: https://www.linkedin.com/company/barracudab2b/ 🔗MFG Resource Group LinkedIn: https://www.linkedin.com/company/mfg-resource-group/ 🔗 Youtube: https://www.youtube.com/@barracudab2b 🔗 Company Facebook: https://www.facebook.com/barracudab2b 🔗 Gina’s X: https://x.com/gtabasso 🔗Company X: https://x.com/barracudab2b   For More Insights from The Drop In CEO: 📅 Book a Call: https://bit.ly/4cToGDs 📺 Follow on YouTube: https://bit.ly/47GgMdn 📰 Sign Up for the Weekly Newsletter: https://bit.ly/3T09kVc   See omnystudio.com/listener for privacy information.