Gain Client's Trust by ensuring Cybersecurity

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms. Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security. We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.   Key Takeaways Cybersecurity is crucial for marketing firms and small businesses. System hardening can be done without a large budget. Managing security in a distributed workforce requires clear policies. Google Workspace users should regularly review linked accounts. Password managers are essential for secure password storage. Two-factor authentication (2FA) is a must for all software. SOC 2 compliance is a common standard for businesses. AI poses unique risks in cybersecurity that need to be addressed. Adding layers of security can deter potential attacks. Educating employees about security risks builds trust.   More About Zach Kromkowski: Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/ Check out his Website - http://senteon.co/ Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks   This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts