The Bullseye Principle is the definitive how-to guide for communication, collaboration, and execution for leaders in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling―it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. Topics in this episode include: 00:41 - About Gary 07:31 - The Pindrop Principle 18:50 - Navigating speaking to large audiences 26:00 - How to handle resistant audiences 33:40 - Creating a personal branding statement 40:00 - Transformational change and 'yes, and' Get the book here: https://www.amazon.com/Bullseye-Principle-Intention-Based-Communication-Collaborate/dp/1119484715 About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.
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