The Future of Journalism & Public Relations

Gregory Galant is the cofounder and CEO of Muck Rack, the software platform that enables thousands of organizations including Google, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. He is also the co-creator and executive producer of The Shorty Awards, which honor the best of social media.  We speak to Greg today about what PR is meant to do, how it can be better in the future, how journalism is changing, and how AI can change content marketing and writing in the future.