Marketing vs. Branding — with Fabian Geyrhalter

What is marketing? What is branding? Is one more important than the other? What's the difference and where are the overlaps? This conversation with sparked by a controversial post by Story Brand author, Donald Miller, who states that branding isn't necessary unless you are doing more than $50m in revenue. Melinda Livsey and Fabian Geyrhalter join the podcast to share their thoughts.  Learn more about your ad choices. Visit podcastchoices.com/adchoices