Funnels Don't Build Businesses: Here's What Does

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment ***   Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real. (00:00) - Intro (03:23) - Facebook funnel's story (08:46) - The difference between a funnel business approach and a real business (10:24) - The importance of the backend in a business (16:27) - The weaknesses of the influencer model (21:18) - The 5 Lightbulbs Framework (28:00) - How to implement the framework (32:59) - What is a good argument to sell your product? (39:18) - How to spot the right claim? (44:03) - The claim-proof model (54:05) - Summary (56:04) - Billy's top 3 resources *** → Buy my book: book.stfo.io → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘