From Words to Revenue: Using Brand Voice to Attract Aligned Clients

Have you ever read your own website or LinkedIn post and thought, “That doesn’t sound like me at all”? I know I have. This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn’t in fancy words or perfect grammar… it’s in sounding like yourself. We talk about why so many people lose their natural voice when they write, how AI can actually help you stay authentic (when you use it correctly), and why your clients’ words might be the best copy you’ll ever have. If your content feels stiff or too “professional,” this conversation will help you loosen up, sound more genuine, and connect more easily with the people you want to reach. Listen in to discover:The simple way to catch “robot-speak” in your writingHow to use AI tools without losing your voiceWhy consistency across all your messages builds real trustListen now and get ready to sound more like yourself — because that’s where real connection starts. Connect with Patricia: Website: https://patriciaviscount.com/ LinkedIn: https://www.linkedin.com/in/patricia-viscount/ Facebook: https://www.facebook.com/patriciaviscountconsulting/ In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple, which exposes our show to more awesome...