From Subway to Pinkberry, Lessons in Marketing with Mays Elansari Ep 264 - The Global Discussion

Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”. Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world. 00:00 - Introduction to the episode and guest Mays Elansari 01:44 - Art and science in marketing, long and short balance 06:02 - Subway EMEA transformation, alignment, and the why 08:54 - Queen of Events, networking to insights and impact 13:41 -Judging top awards, creativity with measurable results 18:37 - Global to local, Pinkberry case and cultural nuance 27:22 - The future of engagement, the human element with AI Listen to The Global Discussion • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n • Web ► https://www.theglobaldiscussion.com⁠ • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos • Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.