From sales to SaaS: Todd Handy’s playbook for sustainable local media

What if local media companies stopped acting like publishers and started thinking like SaaS platforms? That’s the provocative challenge laid down by veteran digital strategist Todd Handy in a recent episode of E&P Reports. Drawing from decades in media, tech, and recurring revenue models, Handy believes the path to sustainability lies in ditching short-term campaigns and embracing lifetime customer value. His message to news leaders: the future of publishing won’t look like a newsroom — it’ll look like a software company. Access more at this episode’s landing page:  https://www.editorandpublisher.com/stories/from-sales-to-saas-todd-handys-playbook-for-sustainable-local-media,256009